Outside-In · Revenue-Tied · AI-Assisted

What your buyer
actually encounters.

Independent outside-in digital experience assessment. Every finding is tied to a revenue consequence, not a design recommendation. No internal access required.

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83 criteria across 7 modules AI-assisted, professionally verified No internal access required Registered in England & Wales
The framework

Seven modules. One buyer journey.

Every assessment covers the same 83 criteria across the seven stages a buyer moves through — from first discovery to retention. Each module scores independently. Each finding ties to a specific revenue consequence.

M1
Discovery & Website
How a buyer finds you and what they see in the first ten seconds. Navigation, value proposition, trust signals, mobile performance.
M2
Product & Proof
How well the product or service is explained to someone with no prior knowledge. Capability, social proof, differentiation.
M3
Purchase & Conversion
Pricing clarity, checkout friction, hidden costs, payment failure handling. The module where most revenue is lost.
M4
Activation & First Use
Account creation, onboarding to first transaction, guided first use. The step between commitment and value.
M5
Everyday Value & Self-Service
Help centre depth, contact-driver pre-emption, self-service quality. The module that drives support cost.
M6
Support & Consistency
Cross-channel contradiction detection. Where web, app, and support say different things about the same question.
M7
Retention & Advocacy
Loyalty, re-engagement, renewal journey, review response rate. The module that determines whether a customer returns.
The process

Eight steps. One clean output.

Every assessment follows the same sequence. Evidence first. Scoring second. No finding is published without a verified source behind it.

1
Live journey capture
We walk the real buyer journey on the live product. Every observation is screenshotted and time-stamped.
Evidence only
2
Evidence log
AI extracts observable facts from the capture. Every line tagged OBSERVED, MODELLED, or ESTIMATED.
AI-assisted
3
Module scoring
Seven modules scored from the evidence only. No score is approved without at least one verified evidence reference.
Practitioner verified
4
Findings & preview
Top findings, each tied to a revenue consequence. Delivered as a structured preview before any commercial conversation.
Revenue-framed
What we never do
Request access to internal systems or data
Publish a finding without a verified evidence source
State a revenue figure without showing the model basis
Frame findings as design recommendations
What we always do
Walk the journey as a real buyer in the target market
Tie every finding to a specific revenue consequence
Deliver a preview before any commercial discussion
Frame every output as commercial opportunity
Free tools

See what we surface — for free.

Three tools that surface part of the Zayphire framework at no cost. Each one shows enough to be useful. The full assessment shows the rest.

Health Check
Live
Enter any URL. We score your discovery and proof experience (M1 + M2) and surface the top two observable gaps — in under 60 seconds.
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Review Benchmarker
Coming soon
Public review sentiment analysis. Top themes, score trend, fake-review flagging. Your review score positioned against the sector benchmark.
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Checkout Friction Score
Coming soon
M3 headline friction score. One number that tells you how hard it is for a buyer to complete a purchase on your site.
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