Zayphire benchmarks the digital buyer journey the way a real prospect experiences it — 83 criteria across 7 modules, every finding evidence-cited, scored from the outside in. No internal access. No vendor agenda. Just the journey, measured.
Every assessment uses the same structure, so scores are comparable across companies, sectors and time. Modules adapt to the sector — a bank’s journey differs from a carmaker’s — but the rigour and the 83-criterion depth stay constant.
Modules are tailored to each sector. These are representative of what a typical assessment covers — from first impression to post-purchase loyalty.
No finding is asserted without a basis. Each criterion is tagged with how it was established — so a reader always knows what was seen first-hand versus inferred.
Criteria roll up to module scores, and modules to a single weighted score out of 100 — mapped to a grade that says what the number means commercially.
Every assessment is built on the same 83-criterion framework — so you get a score you can act on, benchmark, and re-measure.